Essay 001
AI Transformation · 8 min
Why AI agents fail inside otherwise healthy companies
The technology is rarely the first constraint. Fragmented data, undefined ownership and broken handoffs usually are.
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Thinking in
systems.
Long-form arguments, frameworks and lessons from building at the intersection of revenue, product and AI.
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Essay 002
Revenue Systems · 6 min
You don't need more AI tools. You need a Revenue System
What changes when AI is treated as part of an operating model rather than another layer in the software stack.
Essay 003
Operating Models · 9 min
Revenue Plays are the atomic unit of AI transformation
A way to move from a broad transformation mandate to a bounded commercial outcome a team can deploy and improve.